Building the Kingdom's Leading Electric Vehicle Community

EV Saudi Arabia (EVSA) is more than a community—it is a growing ecosystem designed to accelerate the adoption of electric mobility across the Kingdom.

As part of this project, I led the development of the brand from concept to execution, creating a complete visual identity and digital experience that reflects innovation, sustainability, and the future of transportation.

The project included logo design, brand strategy, visual identity development, social media branding, digital community assets, merchandise, member experiences, event branding, and user-focused digital platforms. Every element was carefully designed to create a recognizable and unified identity that connects electric vehicle owners, enthusiasts, and industry partners under one powerful brand.

Beyond the visual identity, I developed the overall digital vision for the community, including user engagement experiences, member journeys, online platforms, community events, rewards programs, and branded merchandise to strengthen loyalty and build a thriving EV ecosystem.

The result is a future-focused brand that empowers EV owners, encourages knowledge sharing, promotes sustainable transportation, and supports the growth of electric mobility throughout Saudi Arabia.

Scope of Work

• Brand Strategy
• Naming & Brand Positioning
• Logo Design
• Visual Identity System
• Brand Guidelines
• Social Media Identity
• Community Experience Design
• Website & Mobile UI/UX
• Event Branding
• Merchandise Design
• Membership Program Design
• Digital Product Vision
• Community Management & Growth Strategy